Special

Introducing the “Welcome to Xojo” Bundle!

New to Xojo and looking for guidance? We've put together a terrific bundle to welcome you! Xojo Bundle

This bundle includes six back issues of the magazine -- all of year 21 in printed book and digital formats -- plus a one-year subscription (beginning with 22.1) so you'll be learning all about Xojo for the next year. It's the perfect way to get started programming with Xojo. And you save as much as $35 over the non-bundle price!

This offer is only available for a limited time as supplies are limited, so hurry today and order this special bundle before the offer goes away!

Article Preview


Buy Now

Issue 7.6

COLUMN

Marketing Basics

Simple marketing advice

Issue: 7.6 (September/October 2009)
Author Bio: Bob is the owner and Vice President of BKeeney Software located in Kansas City. He is also the current President of the Association of REALbasic Professionals.
Article Description: No description available.
Article Length (in bytes): 5,284
Starting Page Number: 52
Article Number: 7613
Related Link(s): None

Excerpt of article text...

I am primarily a consultant and it generates a majority of my income. I have products also, and as part of my goals for the year I want to increase product sales. I know I need to do a better job of 'marketing' my products but since I know next to nothing about marketing, what do I do so I'm not wasting time and money?

I did the same thing that people looking for people like me do: I looked around, asked some questions and talked to some marketing consultants. I found a marketing consultant who works with small business owners like myself and together, we came up with a plan.

I've discovered that it helps to have someone other than the developer of the product making the marketing decisions. I'm an engineer by education and it's very difficult for me to write about my own products and services in 'marketing speak'. I know it's not dishonest but it's just not in my nature to say how great my stuff is when, in my mind at least, I have a list of a dozen things that I want to change or improve in the product. Patting yourself on the back is just a way to hurt your shoulder, right?

...End of Excerpt. Please purchase the magazine to read the full article.