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Issue 11.3 ('XDC 2013')
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Welcome to Xojo

Real Studio gets a new identity

Issue: 11.3 (May/June 2013)
Author: Marc Zeedar
Author Bio: Marc taught himself programming in high school when he bought his first computer but had no money for software. He's had fun learning ever since.
Article Description: No description available.
Article Length (in bytes): 18,303
Starting Page Number: 38
Article Number: 11306
Related Link(s): None

Excerpt of article text...

After fifteen years of iteration, Xojo is born. Xojo—pronounced zoh-joe—is the new name for Real Studio. It will also be the new name for Real Software (Xojo, Inc.), the IDE, the framework, and the programming language beginning in June. This simplifies everything, particularly being able to find references to the product online.

"Real Studio is two common words and it makes it difficult to own that brand," said Geoff Perlman, Xojo, Inc.'s CEO. "You wouldn't believe the number of times musicians on the internet write 'I'm recording in a real studio!' Being able to own a word for a search query is extraordinarily difficult. We wanted a name that we could give meaning to."

More than just a name change, Xojo includes a new logo (see Figure 1), icon (Figure 2), website (xojo.com), online forum, and cloud service.

The latter is used for deploying web applications using Xojo's new hosting service. With the cloud, the Xojo IDE knows what hosting services you've purchased and just clicking "Build" automatically uploads your entire app to the server. Not only is it ridiculously easy to use, but the service handles tons of security issues for you, so you only have to worry about your own code.

A New Face

While the new name, licensing system, and website will take getting used to, the most significant long-term change for those of us who live and breathe inside the IDE is the new interface. A decade of habits will have to change, as things aren't quite the same.

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