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Issue 17.6 ('Xojo in Cologne')
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Xojo in Cologne

A Report from the MBS Conference in Germany

Issue: 17.6 (November/December 2019)
Author: Dana Brown
Author Bio: Dana has been Xojo's Director of Marketing since 2006 and has been in technology-focused marketing roles for her whole career. Along with extensive experience with digital marketing, marketing communications, and event planning, she has degrees in both Communications and Advertising. (All photos courtesy of Dana.)
Article Description: No description available.
Article Length (in bytes): 7,033
Starting Page Number: 25
Article Number: 17603
Related Link(s): None

Excerpt of article text...

Having worked at Xojo for 13 years, I have gotten to know many Xojo users through multiple email conversations, social media, or their attendance at a Xojo event. XDC is one of my favorite events of the year—it's more a gathering of friends, an opportunity to catch up in person with old pals on the things going on in their personal lives and Xojo lives alike.

That, I think, is the real benefit of attending conferences—being part of a community outside of the comfort of our home or office. Every single person who has written about one of these conferences or participated in one of our conference videos has said this, and honestly, if you haven't been, you really are missing out.

The MBS Conference in Germany was no different. I had been looking forward to this event for months—I prepared a presentation on marketing tips for developers that I hope inspired some to look at how they can more effectively promote their apps, and on a personal level, I got to enjoy a few days with my brother and his family, and do some sightseeing.

Since not many of the attendees at the MBS Conference have come to an XDC in the US, I hadn't had the pleasure of meeting them in person, even though it feels like I know them well. I met Joost Rongen for the first time, someone who I (and probably many of you) have talked to on the forum for years, and I got to catch up at dinner with Christian Jesse, whom I had met briefly at an XDC.

During a conference break, I talked directly with one user to resolve an issue we had been previously exchanging emails about. It ended up being a very simple forum issue and just shows the value of in-person discussions. I brainstormed with several users about some marketing opportunities that were available to them. It was great to talk to people about how much they enjoy our videos and webinars, and also to understand what else they'd like to see. I am going home with a long to-do list!

Keynote and Sessions

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