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Issue 6.3

COLUMN

Differentiating Yourself

Making your services stand out

Issue: 6.3 (March/April 2008)
Author Bio: Bob is the Vice-President of BKeeney Software, Inc.
Article Description: No description available.
Article Length (in bytes): 4,859
Starting Page Number: 41
Article Number: 6319
Related Link(s): None

Excerpt of article text...

There are hundreds of developers out there doing the exact same thing you do. They're hustling to sell their programming to the very same people you're trying to sell to. They don't live in New York City or San Francisco and can live on $15/hour. How can you, a good developer, compete with overseas programmers or newbies?

Let's be honest for a second. If the client is evaluating potential developers solely on price then you probably don't want them as a client anyway. That's not to say that price should be ignored because it can't be. But it is possible to win that contract even with a higher end price.

So how do you differentiate yourself from the cheap programmers? The first thing to have is a page on your website that shows previous projects. This shows potential clients the type of work you've done before. You have to be careful about violating any Non-Disclosure Agreements you have, but for the most part you don't have to get into specific details about a project to portray the type of work it was.

...End of Excerpt. Please purchase the magazine to read the full article.