Special

Introducing the “Welcome to Xojo” Bundle!

New to Xojo and looking for guidance? We've put together a terrific bundle to welcome you! Xojo Bundle

This bundle includes six back issues of the magazine -- all of year 14 in printed book and digital formats -- plus a one-year subscription so you'll be learning all about Xojo for the next year. It's the perfect way to get started programming with Xojo. And you save as much as $35 over the non-bundle price!

This offer is only available for a limited time as supplies are limited, so hurry today and order this special bundle before the offer goes away!

Article Preview


Buy Now

PDF:

Review

Book: Flickering Pixels

Issue: 7.5 (July/August 2009)
Author: Marc Zeedar
Article Description: No description available.
Article Length (in bytes): 3,483
Starting Page Number: 12
RBD Number: 7507
Resource File(s): None
Related Web Link(s):

http://www.zondervan.com/

Known Limitations: None

Full text of article...

IN BRIEF
 
Product
Flickering Pixels: How Technology Shapes Your Faith
 
Author
Shane Hipps
 
Manufacturer
Zondervan
 
Price
$16.99 USD
 
Contact Info
http://www.zondervan.com/
 
Pros
Entertainingly written, with a variety of stories and illustrations; fascinating historical media analysis.
 
Cons
Religious themes may intimidate some readers.
 
Rating (1.0-5.0):
4.8

Reviewing a religious book may seem out of place in a tech magazine, but I feel this is a significant book for everyone who participates in technology. It's similar in some ways to E-mail at the Workplace (which I reviewed in issue 7.2) in that it explores how technology effects society, but with a much broader scope than just email.

Flickering Pixels is written by a pastor and assumes the reader is Christian, but the author offers his religious perspective in a low-key, non-invasive manner that I don't think will bother the non-religious. Shane Hipps is a former advertising executive and he uses his understanding of media to explore how media shapes us. Shane's perspective is that of a Christian wanting to evangelize the world, but the truths he uncovers are fascinating and beneficial to everyone.

The basic premise of the book is exploring how "the medium is the message." For example, he demonstrates how the invention of the printing press dramatically changed the way people thought: not only does printing encourage linear, left-brained thinking, but it also does unexpected things like separate children (who must learn to read) from the world of adults. Today's emphasis on visual media is changing our thinking process yet again.

By examining media, and not the content, Shane reveals the subtle side-effects of various types of communication: images reduce the need for imagination, the speed of the telegraph changed the value-proposition of information making timeliness more important than quality (Sound familiar, bloggers?), and cell phones, which supposedly shorten distances between people, often actually isolate us.

Basically, if you're wondering about the long-term impact of today's latest communication technologies -- from text messaging to Twitter -- you need to read this book.

Shane's writing style is terrifically entertaining: the book is all stories and examples, with important information and conclusions weaved throughout. His conclusion is positive: technologies lose their power over us if we know the dangers presented by them. (His clear illustration of this: a conversation not interrupted because the person refused to answer their cell phone right at that moment.) But his warning is that media, regardless of content, influences us in subtle ways; this book is an eye-opener to how technology can control the way you think.

End of article.

Article copyrighted by REALbasic Developer magazine. All rights reserved.


 


|

 


Weblog Commenting and Trackback by HaloScan.com